Romantic Relationships Relationship With Intimacy,...

Romantic Relationships The third and final close relationship that is formed during the course of someone’s life is romantic relationships. These romantic relationships usually involve the concept of love and is certainly is not â€Å"merely a close relationship extended to physical intimacy, and it involves more than merely being romantically or sexually interested in another person† (Baron Branscombe, 2012, p. 241). However, these relationships do not necessarily involve the prospect of love but rather, include many other influential factors that create these romantic relationships. Attachment Affects on Forming Intimate Relationships Tidwell, Reis, and Shaver (1996) developed a research hypothesis around the idea of four major parts of social relationships: intimacy, support, satisfaction, and physical attractiveness and how styles of attachment affect the types of relationships formed. The styles of attachment include avoidant, anxious-ambivalent, and secure. Taking a sample of 125 people they categorized them into attachment styles and then determined the quality of their social interactions. These results showed that secure attachment styles felt the most positive about social interactions while avoidant attachment had the most negative emotions towards interactions. It can be concluded from earlier discussion on familial relationships that those developed at an early age will ultimately affect the attachment style of adults and its correlation with their socialShow MoreRelatedPower of Love1038 Words   |  5 Pagesmajority of people would say the close rel ationships we carry in our lives define their meaningful life. We meet a variety of people throughout each day. Sometimes these strangers become friends, sometimes they become romantic relationships, and sometimes they remain strangers. In this paper I will discuss the power of love through attraction, personal bonds, and romance. Many factors impact the type of people we are attracted to. They include physical attractiveness, proximity, reciprocity, and similarityRead MoreAttraction in Social Psychology2034 Words   |  9 PagesLiking – This is based on the theory that, we usually like another person who enjoys our friendship company. 5. Physical Attractiveness - Physical attraction plays a role although not that high compared to the above reasons, in which we choose as friends. Nonetheless, we tend to choose people who we believe to be attractive and who are close to how we see our own physical attractiveness. Early studies of socialization in adolescence concentrated on the influence of parents. Building on the priorRead MoreRelationship Between Relationships And Relationships805 Words   |  4 Pages Friendships and Intimate Relationships In friendship and intimate relationships there are two types and they are known as exchange and communal. The definition of exchange relationships are best described as â€Å"you wash my hands and I will wash yours†. Whereas in communal relationships they are characterized when responding to another needs or wellbeing over a period of time and do not require repayment for what they have done. There are different kinds of friendships and they are personal, professionalRead MoreSociological Perspective On Love : The Ideology Of Love1836 Words   |  8 Pagesaffection and concern for another, with whom one feels a strong emotional bond. It’s crucial to realize and question on how love is sociological, without just thinking love is formed naturally with a spiritual connection. There is a cause for the physical reactions that we feel as well as social dimensions coming into play. There are social foundations of love. The arguments I will be making during this debate are tha t there is the rational aspect to love that deals with issues of compatibility, mateRead MoreEthnic Reproduction and the Amniotic Deep: Joy Kogawas Obasan13316 Words   |  54 PagesChapter 28 INTERPERSONAL RELATIONSHIPS Introduction and overview (p. 428) Affiliation: the need for other people (p. 428) Love and intimacy (p. 428) Relationships: definitions and varieties (p. 429) Voluntary/involuntary relationships (p. 429) Arranged marriages (p. 430) Gay and lesbian relationships (p. 430) ‘Electronic’ friendships (p. 431) Different types of love (p. 431) The power of love (p. 431) Is romantic love unique to western culture? (p. 431) An evolutionary theory ofRead MoreRomantic Love Essay1485 Words   |  6 PagesRomantic love as a cultural script includes the belief that love is all you need; true love lasts forever; true lovers become one; love is pure and good; and anything done in the name of love cannot be wrong (Ben Ze’ev Goussinsky, 2008). Romantic ideology encompasses positive aspects of love, such as mutual devotion and intimacy. This influence is present in a beginning scene where Angela is talking to Mamen about her boyfriend and stating her faithfulness. She explains how she is able to separateRead MoreThe Sociology of Love, Courtship, and Dating4568 Words   |  131 Pagesdown those emotional and behavioral states that add up to romantic â€Å"love.† Love scholarship can be roughly divided into two philosophical camps: (1) that which argues love must have certain components to be genuine, for instance, to differentiate it from mere liking or lust, and (2) that which suggests that love is a publicly informed but privately experienced state that is whatever the person â€Å"in love† believes it to be. Research on romantic love attachments often addresses the behaviors used in datingRead MoreA Triangular Theory of Love Essay16226 Words   |  65 PagesA Triangular Theory of Love This article presents a triangular theory of love. According to the theory, love has three components: (a) intimacy, which encompasses the feelings of closeness, connectedness, and bondedness one experiences in loving relationships; (b) passion, which encompasses the drives that lead to romance, physical attraction, and sexual consummation; and (c) decision/commitment, which encompasses, in the short term, the decision that one loves another, and in the long term, theRead MoreUncertainty Reduction Theory1967 Words   |  8 Pagesmeans of communication. Uncertainty reduction theory (URT) was developed to describe the interrelationships in any type of communication exchange using seven factors: verbal communication, nonverbal expressiveness, information-seeking behavior, intimacy, reciprocity, similarity, and liking (Berger Calabrese, 1975). During the beginning stage information about ones sex, age, socio-economic status, along with other demographic information can be obtained. The exchange of information during thisRead MoreHow Friends Can Be Defined As The Closet And Most Important People2313 Words   |  10 Pagesin an individual’s life. These individuals are ones that we rely on to share information, support each other, to be honest, and share common interests. Friendship is considered mutual between both parties. Each individual influences another’s beliefs, attitudes, behaviors, and provides satisfaction. Friendships are support in an adult’s life that contains less emotions and no sex. Having a positive relationship can improve both parties self-esteem. People tend to have more friends in early adulthood

Research Design Qualitative And Phenomenology (...

RESEARCH DESIGN: Qualitative – Phenomenology (interpretive approach) Selecting a qualitative research design best suits the outline of our intended study. As we are wanting to investigate the perceived harms of e-cigarettes by users and non-users this design will compliment the data we are looking to obtain. Within the qualitative design we have selected phenomenology as our specific design. The object of this study is to focus on the beliefs and experiences of the participants. This will be accomplished through the phenomenological research design. An interpretive approach will allow the researcher’s an opportunity to draw conclusions and gain a further understanding of the individuals experiences related to e-cigarettes. SAMPLE – The quota sampling strategy will be used in selecting a sample group. This was chosen based on having two different study groups, each having different exclusion criteria. The inclusion criteria for all participants in the study will have two components. Each participant must be a student at the Algonquin College Waterfront campus and between the ages of 18 and 25 years of age. This criteria was selected based on the principles of feasibility and availability. Exclusion criteria will differentiate the two groups into e-cigarette users and non users. E-cigarette users are defined as participants who engage in the use of e-cigarettes 3-5 times daily. Non-users are defined as participants who have not used e-cigarettes in their lifetime.Show MoreRelatedHow Culture Impact On Saudi Arabian Women s Perception Of Survivorship Following Treatment For Breast Cancer2180 Words   |  9 PagesThis chapter presents the methodology and research methods used to explore how culture impacts on Saudi Arabian women’s perception of survivorship following treatment for breast cancer. First, the epistemological paradigm and the theoretical perspectives that guide the research process are described. The chapter includes the research methods (research’s question, aim and research design), followed by describing the interviews, sampling and the process of recruitment. Finally, data collection, managementRead MoreResearch on Nursing Program1146 Words   |  5 Pages DEFINITION: Research is a process in which the investigator actively determines the question to answer, creates a data collection and analysis plan as well as a plan to control for events (known as threats) that would influence the outcome(Burns and Grove,2005).Nursing research is a systematic enquiry that seeks to add new nursing knowledge to benefit patients, families and communities. Research based practice is arguably the hallmark of professional nursing and is essential for high quality clinicalRead MoreQualitative Research Essay1628 Words   |  7 PagesQualitative Research in Nursing Date of last revision : January 28, 2011 â€Å"Not everything that counts can be counted, and not everything that can be counted counts† -Albert Einstein INTRODUCTION †¢ Qualitative research methods have become increasingly important as ways of developing nursing knowledge for evidence-based nursing practice. Qualitative research answers a wide variety of questions related to nursings concern with human responses to actual or potential health problems. (Ploeg JRead MoreRelationship Between One s Biases, Frameworks, And Methodology900 Words   |  4 Pagesnature and approaches of qualitative research. Through individual study and group collaboration, we have navigated a deep topic of engagement that has shaped my perspective of future research and inquiry. Through this process I have discovered the importance of collaboration; the relationship between one’s biases, frameworks, and methodology; the importance of credibility and validity, and the nature in which one’s collaborative approach serves the investigation of the research question. Let us firstRead MoreQualitative Research Essay3386 Words   |  14 PagesCONCEPTS OF QUA LITATIVE RESEARCH (An Essay) By Deborah Sitorus One of the ways to gain knowledge is by carrying out some research. As what Zacharia (2012) stated that in daily life most people conduct research to gain knowledge. A research can be carried out qualitatively or quantitatively depends on the research purposes and needs and the type of information the researcher is seeking. My concern in this essay is to briefly share my understandings about basic concepts of qualitative research that I gainedRead MoreQualitative Research Essay3380 Words   |  14 PagesCONCEPTS OF QUALITATIVE RESEARCH (An Essay) By Deborah Sitorus One of the ways to gain knowledge is by carrying out some research. As what Zacharia (2012) stated that in daily life most people conduct research to gain knowledge. A research can be carried out qualitatively or quantitatively depends on the research purposes and needs and the type of information the researcher is seeking. My concern in this essay is to briefly share my understandings about basic concepts of qualitative research thatRead MoreCritiquing Qualitative and Quantitative Research1465 Words   |  6 PagesUnit 6: Critiquing Qualitative and Quantitative Research Kaplan University July 16, 2013 Unit 6 Critiquing Qualitative and Quantitative Research The research conducted by Foster-Fitzpatrick, Ortiz, Sibilano, Marcantonio and Braun (1999) is a quantitative study of the significance of crossing the legs while blood pressure is being measured. The purpose of the research was to determine whether leg-crossing impacted the results of blood pressure measurements. The research conducted by Palese, SkrapRead MoreA Mixed Methods Portrait Of Urban Instrumental Music Essay751 Words   |  4 Pages RESEARCH EVALUATION FORM NAME: DATE: 1. Full citation in APA style: Fitzpatrick, K. R. (2011). A mixed methods portrait of urban instrumental music teaching. Journal of Research in Music Education, 59(3), 229-256. 2. Purpose of the study: The aim of this study was to understand how instrumental music educators negotiate the urban environment in which they teach. 3. Research question(s) posed: 1) What background information do urban instrumental music educators have about the students they instructRead MoreA Mixed Methods Portrait Of Urban Instrumental Music751 Words   |  4 Pages RESEARCH EVALUATION FORM NAME: DATE: 1. Full citation in APA style: Fitzpatrick, K. R. (2011). A mixed methods portrait of urban instrumental music teaching. Journal of Research in Music Education, 59(3), 229-256. 2. Purpose of the study: The aim of this study was to understand how instrumental music educators negotiate the urban environment in which they teach. 3. Research question(s) posed: 1) What background information do urban instrumental music educators have about the students they instructRead MorePhenomenology: Scientific Method and Research3324 Words   |  14 PagesPhenomenology as Research Method by Beverley Campbell, Victoria University of Technology Outline of the paper This paper is an account, the interweaving, of the narrative of the writing of my own thesis using a phenomenological approach, with my developing interest in phenomenology as research method. My study of personal transformation provides the context for these reflections on phenomenology as research method. I have spoken in other forums about the content of the research; in this

Apple Inc Marketing Strategy

Question: Discuss about the Apple Inc Marketing Strategy. Answer: Introduction The consumer good provider selected for this discussion is Apple Inc. Apple Inc. is an American public company that specializes in production of high technologically integrated products. The Company was established in 1976 by the US government informed by the increasing needs and diversified means of communication and to date, Apple company remains one of the vital contributors to US economy with respect to its funding capability. Apple provides a range of items and services the company gives to consumers in various market segments such iPhones products, iPods, iPads, MacAir, MacBook, Apple laptops and desktops, Apple TVs as well as guarantee services and proper packaging are all attributable to combined efforts of the Companys workforce. The Company is also engaged in a variety of stock exchange portfolios such as financial securities as Company shares, debentures and traded bonds. The ticker tape, AAPL: NASDAQ GS drives the Company financial and exchange markets with the highest stock price noted in February 18th 2014 at 555.19 billion dollars. Apples has shown tremendous success save to its marketing strategy as analyzed below. Analysis of Apples Marketing Concept The product strategy remains at the core Apples marketing strategy. This strategy has become a sustained competitive edge of the company. The strategys flagship products include MacBook, iTunes, iPod, iPhone and iPad. These products have been successful because they are user friendly alongside being highly intuitive compared to their rivals. The products are also unassuming because of their simple as well as uniform design and built. Besides this simplicity, the above products offer a premium user experience via innovative features and design considerations. The apple products have outcompeted their predecessors alongside counterparts since they offer an innovative and distinct overall product usability along with consumer experience. The product strategy embraces a retroactive and proactive approach (Sutherland 2012). Apple essentially develops such products on the basis of the prevailing rivals products but improves these products through the removal of undesirable qualities as well as via the integration of differentiating features. Accordingly, the resulting products remain those that appear newfangled and innovative but are still recognizable or similar. The far-reaching but controlled Apples product portfolio establishes a uniform and distinct product usability along with consumer experience. An iPhone or iPod would be incomplete without have been paired with App Store or an iTunes. The bottom line here is that Apple creates and sustain brand loyalty via complementary products. Apple uses a sleek metal-based aesthetics of a MacBook to signal a sense of uniformity when utilized together with iPhone. The user interface of such consumer electronic gadgets further employs the same design and functional principles revolving around simplicity hence creating a robust sense of familiarity. A given user of Apple gadgets has the advantage of Apples homogeneity via Apple ID. This ID remains an all-access account that permits users to manage respective digital identity, devices and files preferences across various devices hence permitting transition. Apple products establish a halo effect. Since individual product complements another one, consumers would select to stick with Apple brand instead of purchasing different products from various manufacturers and establish a hodgepodge of differing product along with consumer experience. Taking into account the fact that Apple owns a large pool of loyal customers, the buyers tend to purchase all products under Apple brand. Such a halo effect besides deep brand loyalty complements sales performance of individual Apple product. The development along with promotion of complementary services and services are irrefutably integral part of Apples successful marketing strategy. With relevant and iconic products together with industry established and tenure branding, Apple presently enjoys legions of loyal buyers that analogous to fandoms of famous celebrity. Selling concept Apples products remain comparatively expensive to other similar products from the rivals. Apples iPhone, for example, doubles the flagship Android smartphones of rival manufacturers. This is also true for MacBook air and MacBook Pro. For example a single Apples MacBook laptop might even purchase 3 to 5 OEMs Windows-based laptops. However, Apple integrates premium pricing strategy into its mainstream marketing strategy. The premium approach has assisted Apple to promote and maintain desirable perception among Apples loyal consumers. Apple exploits the belief among many consumers that expensive products enjoy extraordinary reputation or denote incomparable distinction and quality. Accordingly, the Companys products are positioned and sold as superior over rivals products via pricing strategy. Apple further exploits the consideration that luxury products enjoy a psychological linkage with premium pricing. Apple products undeniably remain luxury goods save to their high price points. Moreover, consumers of such goods are more than willing to pay additional amount to maintain a sense of status symbol or indulgence (Kim and Mauborgne 2014). Self-evident reasons exist to believe that Apple does not merely exploit their available consumers base or Apples target luxury market. Apples integral strategy is to offer a premium user experience via its product design considerations. An iPhone for instance unlike other rival Android smartphones with inferior built quality because of its plastic components, Apple has designed and subsequently built its products utilizing materials to encompass aluminum and glass. In this, the Company is able to enjoy more market share translating into more sales volumes than rivals. Marketing concept Apple Inc. has employed a distinct marketing and advertising strategy for the iPhone. Despite the iPhones record-breaking sales performance along with a high level of popularity, Apple has avoided any extensive marketing strategy for the iPhone. The Company only uses pricing and product strategies alongside the publicities coursed via media relations and tradeshows. Apple has succeeded in the sales of marketing despite the minimal advertising budget for its iPhone. Moreover, Apple has never advertised iPhone via print and broadcast media but occasionally generates contents for social media and online distribution. Apple delivers advertising messages linked to iPhone via various traditional medium for traditional media consumers (Graham 2013). Apple has done this cleverly and saved on advertisement cost since these messages are created and paid for by network carriers. Upon arrival of any new iteration to the series of iPhone, Apple allows the ever eager network carriers to announce to their prevailing consumer base along with target market. These network carriers announce to these audience that they are offering already the iPhone under various service plans. Even though it appears that the network carriers are doing Apple a favor, the network carriers are also marketing themselves via the iPhone. In the process, both Apple and network carriers benefit big time as target market and customers are lured towards network carriers data and mobile services. Apple ensures effectiveness of this arrangement by maintaining stringent branding lines which necessarily dictate the way in which these carriers undertake the development and implementation of their advertisement. Apple does this to make sure it maintains and protects its brand as well as promote uniformity in its created marketing message. The ads for iPhone look virtually the even despite coming from various advertisers (Cruikshank 2013). This uniqueness of iPhone advertising and marketing situation indicates the overall marketing strategy effectiveness of Apple that primarily centers on pricing and product strategies. Accordingly, iPhone has remained highly valuable due to its popularity which trigger network carriers to advertise that they already have it to capital on its success. Conclusion Apples marketing strategy is a combination of in-store displays, marketing argents and online marketing (Amit and Zott 2012). The company finds the use of In-store display and Online marketing much more important as the duo allows consumers to make purchase free of will without compulsion. Apples marketing mix include release of quality product, fair pricing, strategic location at the companys headquarters, promotional through special discount offers on refurbished products and a one year warranty, using Physical evidences like its website https://www.apple.com for easy location and processes such as converting new customers and securing their loyalty by emphasizing on customer servicing leading to remarkable success . References Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan Management Review, 53(3), p.41. Cruikshank, J., 2013. The Apple way. McGraw-Hill Professional. Graham, H., 2013. Marketing strategy and competitive positioning. Pearson Education India. Kim, W.C. and Mauborgne, R., 2014. Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press. Sutherland, A., 2012. The story of Apple. New York: Rosen Central. Press.

The Unilever Company Global Business

Company Profile â€Å"What is our business?† Unilever is a global business that specializes in production of food and beverages, home, health and personal care products (â€Å"Introduction to Unilever†).Advertising We will write a custom research paper sample on The Unilever Company Global Business specifically for you for only $16.05 $11/page Learn More â€Å"Who are our customers?† Unilever operates globally: the company offers goods for consumers who live on all continents of the World (170 countries worldwide). Due to a broad range of goods, customers with different buying capacity purchase products of Unilever. â€Å"What do our customers want?† The company’s customers expect high-quality, safe goods that meet their expectations and needs. â€Å"What should our business be?† Despite substantial scale of operation, the company plans to grow and gain competitive advantages. Unilever works to create the image o f a strong, socially responsible company that cares for its customers, environment and the society. Strengths The company operates worldwide and is well-known to their current and potential customers. The company’s brand portfolio is very broad (400 brands) (â€Å"Introduction to Unilever†). During the years of its operation, Unilever has set favorable relations with its suppliers and retailers. Substantial volume of production gives opportunity to benefit from economy of scale and thus get a competitive advantage in price. Company is willing to carry out research and improve its products (ibid.) Weaknesses Several indicators of the company’s operation demonstrate negative tendency. In 2010, turnover (2010 to 2009) shows growth in Asia and Africa (20.8 per cent), North and South America 17.3 per cent); however, in Western Europe, the growth is absent (0.0 per cent) (â€Å"Q3 2010 Results Announcement† 12). The indicators of trading work capital turnover a nd free cash flow growth are negative (â€Å"Q3 2010 Results Presentation† 27). Besides, the gross margin change in the third quarter is -120 bps (12). Market value growth is negative on both developed and emerging markets (6). The company has difficulties with promoting its social responsibilities: the company is criticized by its former workers and Greenpeace for â€Å"dirty† production and insufficient care for its employees and environment (Greenpeace).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities The needs of consumers evolve, and the company has opportunities for developing new products and advancing the existing brands. Healthy products become more and more in demand, and the company has opportunity to â€Å"conquer† this niche. The economies of many developing countries demonstrated rapid growth; the company’s emerging markets no w demonstrate rapid growth (â€Å"Q3 2010 Results Announcement† 12), which also creates attractive opportunities for it. Threats Competition becomes tougher and tougher; the threat comes from both competing global companies and local retailers’ brands (The Economist). SO Strategies As the company is global, it may manage its brands globally. Unilever should develop innovative health products and offer them on developed markets where consumers’ requirements are high and where the company’s growth has stopped. The company may prolong old brands’ life cycle on the emerging markets where the economic growth takes place. WO Strategies Unilever should intensify its operation on the emerging markets to improve the indicators of its activity and conquer market share. The company should produce healthy goods and improve its image as the environmentally-friendly company, as this is what a modern consumer is oriented on. ST Strategies Being a global company, Unilever should use its competitive advantages when competing with other companies. The company should study the market and the offers of its competitors (global companies and retailers) to develop a competitive strategy. The company should intensify activity on emerging markets in order to conquer leading positions on them. WT Strategies The company should optimize its financial strategy to improve the indicators of its operation. To compete with global and local companies, the company can put effort into marketing and compete in price.Advertising We will write a custom research paper sample on The Unilever Company Global Business specifically for you for only $16.05 $11/page Learn More Conclusion Despite existing weaknesses and threats, the company has significant potential for growth. To compete successfully and meet customers’ requirements, the company should offer health innovative products to the developed markets; it should intensify its a ctivity on the emerging markets, as there are significant prospects of growth there. The company should carry out marketing research and marketing campaigns. Company Profile: Operation in 170 countries worldwide, 400 brands, specializes in food and beverages, health, personal and home care products. Strengths – S Operation worldwide Well-known to the customers Broad brand-portfolio Good relations with retailers and suppliers Economy of scale Research and innovation Weaknesses – W Negative tendency in financial indicators Difficulty with social responsibilities (ex-workers, Greenpeace) Opportunities – O Consumers’ evolving needs Demand for health products Economic growth of developing countries Emerging markets grow SO Strategies Development of innovative healthy products Expansion of operation on the emerging markets Prolongation of products’ life cycle on the emerging markets WO Strategies Expansion of activity on the emer ging markets Maintenance of Unilever’s image of an environmentally-friendly company that produces health goods Threats – T Competition with other global companies Competition with local retailers’ brands ST Strategies Expansion of operation on the emerging markets Marketing research, innovations WT Strategies Optimization of financial strategy Price competition Intense marketing References Greenpeace. â€Å"Unilever Admits Toxic Dumping: Will Clean Up but Not Come Clean.† U.K. Web. The Economist. â€Å"Path to No Growth.† 2004. Web. Unilever. â€Å"Q3 2010 Results Announcement.† 2010. Web. Unilever. â€Å"Q3 2010 Results Presentation.† 2010. Web. Unilever. â€Å"Introduction to Unilever.† Web. This research paper on The Unilever Company Global Business was written and submitted by user Guillermo Anderson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.