Social Media Marketing Plan | Example

Social Media Marketing Plan | Example Margarita Parker Social Media Plan 1. Determine which 2 social media you will explore. Then research each one in depth beyond the KED textbook. The social media platforms I chose for my professional development are LinkedIn and Google +. There are more than 350 million LinkedIn users in the world; 107 million of them are in the USA (Smith.) â€Å"According to a 2013 survey, close to 100% of job seekers and recruiters use LinkedIn as their primary job search tool† (Gopalakrishnan.) That’s good news. If I create an outstanding LinkedIn profile, it can significantly contribute to my career development. I already have a LinkedIn account. However, it needs to be improved in order to help me in my career. LinkedIn offers two types of accounts – free and paid. The main features of a free account are: â€Å"creating a professional and detailed LinkedIn profile; building a network of connections with no limits on size or numbers; giving and receiving an unlimited number of recommendations; joining or creating up to 50 different LinkedIn Groups† (Elad.) Paid accounts have some additional features: â€Å"sending a message to anyone in the LinkedIn community — regardless of whether she is in your extended network; seeing more LinkedIn network profile information when you conduct advanced searches; seeing exactly who has viewed your profile and how they arrived at your profile; performing a reference check on someone† (Elad.) While a paid account has some very useful features, I will use my free account for now and then upgrade it if needed. I have a Google + account as well, but it needs to be improved to fit my career goals. There are 2.2 billion Google + accounts in the world but only â€Å"about 9% have any publicly posted content† (Barrie.) Google + is not as popular as LinkedIn. Nevertheless, I see a lot of potential in using Google+ for professional development because a strategically optimized Google+ account can help to: become highly visible online – Google is the world’s biggest search engine; link a YouTube channel, a Facebook page, a Twitter account, and a personal or professional website to a Google+ page; network through Circles, Communities, Photo Sharing, Hangouts, and mobile apps; â€Å"provide further social proof legitimizing the career claims you’ve made about yourself verbally and in your career documents, beyond whatever else exists online about you† (Guiseppi.) According to Guiseppi, â€Å"candidates with the stronger online footprint are more appealing to hiring decision makers.† Thus, I need to work on my own online footprint by creating strong, appealing and professional LinkedIn and Google+ accounts. 2. Decide what you want to convey via these social media as part of your professional brand. My goal is to establish myself as an experienced Internet Assessor, connect to professionals who work in the IT field to share ideas and expertise, and possibly find new career opportunities in the future. 3. List steps you would need to do to fully participate with these two selected social media. As LinkedIn and Google+ have different features, some steps would vary for both networks. As I already have accounts on LinkedIn and Google+, I can skip this step. 4. Set up a timeline with dates to go with your steps. According to Yeats, it may take about a year to develop a professional brand (62) so I am planning to spend 9-12 months working on my career profile. LinkedIn Google+ Steps Time Steps Time 1 Start working on my profile – the more complete it is, the better my visibility in the LinkedIn search results will be. Work on headline, summary and experience parts of my profile. August 1, 2015 1 Start working on my profile – the more complete it is, the better my visibility in Google Search engine will be. Work on headline, summary and experience parts of my profile. August 1, 2015 2 Compete the rest of my profile. Upload high-quality cover photo. September 1, 2015 2 Complete the rest of my profile. Upload high-quality cover photo. September 1, 2015 3 Re-order sections on my page so the most important of them will appear first (education and experience) and the less important would appear last (publications and interests.) October 1, 2015 3 â€Å"Craft an eye-catching mini-bio for my hovercard† (King.) October 1, 2015 4 Create a public profile URL and use it â€Å"as a branding tool in my email signature and business card† (Yu.) November 1, 2015 4 Import my contacts to Google+ from Microsoft Outlook and LinkedIn. November 1, 2015 5 Start following companies I am interested in. December 1, 2015 5 Organize my contacts in Circles (a business circle, a family circle, a friends circle, etc.) December 1, 2015 6 Join 50 LinkedIn groups – it will boost my ranking (Yu.) January 1, 2015 6 Get a custom URL for my Google+ profile and add it on my email signature and business card. January 1, 2015 7 Have at least 50 connections. February 1, 2015 7 Find and join niche specific communities. February 1, 2015 8 Get endorsements and recommendations from colleagues and LinkedIn contacts. March 1, 2015 8 Link Facebook, Twitter and YouTube pages to my Google+ account. March 1, 2015 9 Start networking regularly: â€Å"join conversations, engage with others’ content, and share my own content and ideas† (Yu.) April 1, 2015 9 Create Google+ buttons for my Facebook and YouTube pages. April 1, 2015 10 Ask a professional to review my profile and comment on it so I can make some improvements. After all of the above is complete, I will: May 1, 2015 10 Learn how to use Hangouts. May 1, 2015 11 Update my status regularly. At least once a week 11 Ask a professional to review my profile and comment on it so I can make some improvements. After all of the above is complete, I will: June 1, 2015 12 Update my page regularly post links to interesting articles, thoughts on what’s happening in my industry, etc. At least once a week 12 Share interesting content with the people in my Circles regularly. At least once a week 13 Update my profile on a regular basis to keep it current. As needed 13 Update my profile on a regular basis to keep it current. As needed While the approximate time for each step is one month, it will be adjusted as some steps can be completed faster, and the others will take more time than expected. By following the steps listed above, I will strengthen my online presence, build a strong network of professional contacts, and strategically position myself for future opportunities. Works Cited: Barrie, Joshua. Nobody Is Using Google+. Business Insiders. Business Insider, 20 Jan. 2015. Web. 14 June 2015. Elad, Joel. LinkedIn Costs and Benefits. For Dummies. John Wiley Sons, n.d. Web. 14 June 2015. Gopalakrishnan, Aravind. How to Leverage LinkedIn’s Job Seeker Account. School of Information Studies. Syracuse University, 27 Mar. 2014. Web. 14 June 2015. Guiseppi, Meg. Personal Branding Using Google Plus Profiles. Job-Hunt. NETability, n.d. Web. 14 June 2015. King, Cindy. 12 Google+ Marketing Tips from the Pros. Social Media Examiner. Social Media Examiner, 26 Dec. 2011. Web. 17 June 2015. Smith, Craig. By the Numbers: 125+ Amazing LinkedIn Statistics. DMR. DMR, 6 June 2015. Web. 14 June 2015. Yeats, Martin. Knock Em Dead: The Ultimate Job Search Guide 2015. Avon, MS: Adams Media, 2014. E-Book. Yu, Jim. Optimize LinkedIn Like A Pro To Boost Your Personal Brand. Marketing Land. Third Door Media, 3 June 2014. Web. 16 June 2015.

Francis Scott Fitzgerald Essay examples -- essays papers

Francis Scott Fitzgerald Thesis: Francis S. Fitzgerald was a talented writer; his only flaw was that he liked the combination of alcohol and the night life. One of the most widely recognized writers of the 1920’s and 1930’s was Francis Scott Fitzgerald (Beebe 339). He followed his dreams of being a writer, until he finally succeeded. Francis Scott Fitzgerald was a talented writer; his only flaw was that he liked the combination of alcohol and the nightlife (Coale 190). He spent his life writing and trying to be happy with his wife, Zelda Sayre. His life served as a resource for his novels. Perhaps writing about his life helped him deal with his grief. Francis Scott Fitzgerald was born in St. Paul, Minnesota, on September 24, 1896. (Coale 190). Francis Scott was the only child of Edward Fitzgerald and Mary Mollie McQuillan (Beebe 339). Fitzgerald was named after a distant member of his father’s family (Beebe 339), who happened to be the author of â€Å"The Star Spangled Banner† (Bruccoli xix). Edward Fitzgerald was the father of Francis S. Fitzgerald. Edward’s business, the production of wicker furniture in St. Paul, Minnesota, failed. (Bruccoli xix). Due to this, his family moved to Buffalo, New York, in 1908 (Bruccoli xix). In New York he became a salesman for Procter & Gamble; in 1908 he was dismissed (Bruccoli xix). After his dismissal they returned to St. Paul and moved in with Mary Mollie McQuillan’s mother (Bruccoli xix). Her mother was an Irish immigrant who became wealthy as a wholesaler grocer in St. Paul, Minnesota (Bruccoli xix). When the family finally decided to stay in St. Paul, Minnesota, was when Fitzgerald was encouraged to study at the St. Paul Academy (Beebe 339). From 1911 to 191... ... characters of Dick Diver and Nicole Diver somehow resemble Fitzgerald and Zelda Sayre. Dick Diver resembles Fitzgerald by being young and talented. Nicole Diver resembles Zelda Sayre by both being the force that held them back. Bibliography: Works Cited Beebe, Maurice. â€Å"Francis Scott Fitzgerald†. Encyclopedia Americana. Deluxe Library Ed. 1996. Bruccoli, Matthew J., and Judith Baughman. A Life in Letters: F. Scott Fitzgerald. New York. Simon & Schuster Inc. 1994. Coale, Samuel Chase. â€Å"Francis Scott Fitzgerald†. The World Book Encyclopedia. Scott Fetzer Company, 1996. Eble, Kenneth. F. Scott Fitzgerald. New York. Twayne Publishers Inc, 1963. Meyers, Jeffrey. Scott Fitzgerald: A Biography. New York. Harper Collins Publishers Inc, 1994.

The Consumption of Alcohol by Aboriginal People Is an Important Social Issue in Modern Australia, and as Such This Essay Will Focus on Exploring It in Relation to Current Literature

Course: Bachelor of Applied Social Science ASSESSMENT DETAILS Unit/Module: Introduction to Contemporary Society Assessment Name: Academic Essay Assessment Number: 1 Term & Year: Term 2, 2011 Word Count: 530 DECLARATION I declare that this assessment is my own work, based on my own personal research/study . I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties, and where applicable parental consent has been obtained. The consumption of Alcohol by Aboriginal people is an important social issue in modern Australia, and as such this essay will focus on exploring it in relation to current literature. Marxist argues that the health status of individuals exist because of inequalities in society and the broader influences of society need to be addressed (van Krieken et al. , 2006). Environmental factors in the human environment are known as the social determinants of health and could include education, health behaviours, employment, social integration, socioeconomic and income. (Health and Ageing, 2009). According to Australian Bureau of Statistics (ABS), Aboriginals are more disadvantaged compared to non-Indigenous people and socioeconomic factors have been taken into consideration to identify the relationship between alcohol and drug use . Even thou there have been improvements made to a variety of social determinants, statistics still show that Aboriginals have more obstacles to overcome than the non-Indigenous Australians. (Australian Bureau of Statistics, 2009). To have a better understanding of the alcohol use among Aboriginals, the historical context needs to be taken into account (van Krieken et al. , 2006). The Aboriginals were exposed to alcohol, preceding the ‘First Fleet’ in 1788 where it’s availability increased remarkably after European contact. After the settlers had introduced alcohol as an exchange for sex and labour it soon became obvious that alcohol had a negative effect (Saggers and Gray, 1998). Aboriginals used alcohol as a ‘remedy-all’ for their pain and many of them used it as an agent to cope with the fact that they were being ruled by non-indigenous people. In the late 19th century laws were brought about to restrict Aboriginals from accessing alcohol. The laws did little to reduce the alcohol consumption but instead excluded Aboriginals from important social activities (Saggers and Gray, 1998). Martin and Brady (2004) suggest that out of fear of being captured and rejected, Aboriginals developed patterns of harmful drinking which continues to this day and have a major impact on their health – whilst the non-Indigenous Australians profited from the sale (Department of Health and Ageing, 2009) A history of social determinants such as social exclusion, a legal framework supporting the removal of children from families, removal from country and racism have influenced the health status of Aboriginals. It was believed that during the colonisation period, Aboriginals were a dying race and a protection policy was implemented. They lost their independence due to this policy which forced them to give up where they lived and how they lived (van Krieken et al. , 2006). After the World War II, a new policy was introduced where Aboriginals were to become one (assimilated) and recognised as part of the Australian population. This included removal of children from their families – which had a disastrous ramifications on Aboriginals way of life and family (van Krieken et al. 2006). In conclusion, we can see that the influence of social factors have had a big impact on the way Aboriginals consume alcohol. As a result the activities and behaviours of Aboriginals need to be seen in it’s historical context and improvements need to be made for the inadequate living arrangement and social state that is being experience by many Aboriginals. References Australian Bureau of Statistics (2 009) National Aboriginal and Torres Straight Islander social survey, 2008. Retrieved from http://www. abs. gov. au/ausstats/[email  protected] nsf/mf/4714. 0? OpenDocument Martin D, Brady M (2004) Human rights, drinking rights? : alcohol policy and Indigenous Australians. Lancet; 364(9441), 1282-3 Department of Health and Ageing. (2009, April 20). Men’s Health Policy Information Paper Executive Summary. Retrieved from www. health. gov. au/internet/main/publishing. nsf/ Content/mhipExecSum-09-mhipExecSum-09-ch2 van Krieken, R. , Habibis, D. , Smith, P. Hutchins, B. , Martin, G. & Maton, K. (2006). Sociology (3rd Ed. ). Sydney, Australia: Pearson Education Saggers S, Gray D (1998) Dealing with alcohol: Indigenous usage in Australia, New Zealand and Canada. Melbourne: Cambridge University Press ———————– In order to ensure your assessment is correctly identified, the information and declaration below must be copied and pasted on to the title page of each written assessment. You must enter your own details prior to submission.

Biography of Eli Whitney, Inventor of the Cotton Gin

Eli Whitney (December 8, 1765–January 8, 1825) was an American inventor, manufacturer, and mechanical engineer who invented the cotton gin. One of the most significant inventions of the American Industrial Revolution, the cotton gin turned cotton into a highly profitable crop. The invention revived the economy of the Antebellum South and sustained slavery as a key economic and social institution in the Southern states—both of which helped to create conditions that led to the American Civil War. Fast Facts: Eli Whitney Known For: Invented the cotton gin and popularized the concept of mass production of interchangeable partsBorn: December 8, 1765 in Westborough, MAParents: Eli Whitney, Sr. and Elizabeth Fay WhitneyDied: January 8, 1825 in New Haven, CTEducation: Yale CollegePatents: U.S. Patent No. 72-X: Cotton Gin (1794)Spouse: Henrietta EdwardsChildren: Elizabeth Fay, Frances, Susan, and Eli, Jr.Notable Quote: An invention can be so valuable as to be worthless to the inventor. Early Life and Education Eli Whitney was born on December 8, 1765, in Westborough, Massachusetts. His father, Eli Whitney Sr., was a respected farmer who also served as a justice of the peace. His mother, Elizabeth Fay, died in 1777. The young Whitney was considered a born mechanic. He could take apart and reassemble his father’s watch, and he designed and built a violin. By age 14, during the Revolutionary War, Whitney was running a profitable nail forge out of his father’s workshop. Before entering college, Whitney worked as a farm laborer and school teacher while studying at Leicester Academy in Worcester, Massachusetts. He entered Yale College in the fall of 1789 and graduated Phi Beta Kappa in 1792, having learned many of the latest concepts in science and industrial technology. Path to the Cotton Gin After graduating from Yale, Whitney hoped to practice law and teach, but he wasnt able to land a job. He left Massachusetts to take a position as a private tutor at Mulberry Grove, a Georgia plantation owned by Catherine Littlefield Greene. Whitney soon became a close friend of Greene and her plantation manager, Phineas Miller. A fellow Yale graduate, Miller would eventually become Whitney’s business partner. At Mulberry Grove, Whitney learned that inland Southern growers desperately needed a way to make cotton a profitable crop. Long-staple cotton was easy to separate from its seeds, but could only be grown along the Atlantic coast. Short staple cotton, the one variety that grew inland, had many small and sticky green seeds that took time and labor to pick out of the cotton bolls. Profits from tobacco were shrinking because of over-supply and soil exhaustion, so the success of cotton growing was vital to the economic survival of the South. Whitney realized that machines capable of efficiently removing the seeds from short-staple cotton could make the South prosperous and its inventor wealthy. With the moral and financial support of Catherine Greene, Whitney went to work on his best-known invention: the cotton gin. The Cotton Gin In a matter of weeks, Whitney built a working model of the cotton gin. A cotton gin is a machine that removes the seeds from raw cotton fiber, a previously labor-intensive process. In one day, a single Whitney cotton gin could produce nearly 60 pounds of clean, ready to weave cotton. By contrast, hand-cleaning could produce only a few pounds of cotton in a day. ThoughtCo / Hilary Allison Similar in concept to today’s massive cotton processing plants, Whitney’s cotton gin employed a rotating wooden drum studded with hooks that grabbed the raw cotton fibers and pulled them through a mesh screen. Too large to fit through the mesh, the cotton seeds fell outside the gin. Whitney liked to say that he had been inspired by watching a cat trying to pull a chicken through a fence and seeing that only the feathers through came through. On March 14, 1794, the U.S. government granted Whitney a patent—Patent No. 72-X—for his cotton gin. Rather than selling the gins, Whitney and his business partner Phineas Miller planned to profit by charging growers to clean their cotton with them. However, the mechanical simplicity of the cotton gin, the primitive state of U.S. patent law at the time, and the growers’ objections to Whitney’s scheme made attempts to infringe on his patent inevitable. Eli Whitneys original patent for the cotton gin, dated March 14, 1794. Records of the Patent and Trademark Office, Record Group 241, National Archives / Public Domain Unable to build enough gins to meet the demand for their cotton cleaning services, Whitney and Miller watched as other makers churned out similar gins ready for sale. Eventually, the legal costs of protecting their patent rights consumed their profits and drove their cotton gin company out of business in 1797. When the government refused to renew his cotton gin patent, Whitney remarked that â€Å"an invention can be so valuable as to be worthless to the inventor.† Embittered by the experience, he would never attempt to patent any of his later inventions. Though he never profited from it, Whitney’s cotton gin transformed Southern agriculture and bolstered the U.S. economy. Growing textile mills in New England and Europe became eager buyers of Southern cotton. After the introduction of the gin, U.S. cotton exports grew from less than 500,000 pounds in 1793 to 93 million pounds by 1810. Cotton soon became America’s main export, representing over half the value of total U.S. exports from 1820 to 1860. The cotton gin significantly bolstered the African slave trade. In fact, the gin made growing cotton so profitable that growers purchased more slaves. According to many historians, the invention of the gin made growing cotton with slave labor a highly profitable undertaking that became the primary source of wealth in the American South and helped drive westward expansion from Georgia to Texas. Paradoxically, while the gin made â€Å"King Cotton† a dominant American economic force, it also sustained slavery as an economic and social institution in the Southern states, a key cause of the American Civil War.   Interchangeable Parts   By the late 1790s, legal fees from patent fights and a fire that destroyed his cotton gin factory had left Whitney on the verge of bankruptcy. However, inventing the cotton gin had earned him a reputation for ingenuity and mechanical expertise which he would soon apply to a major government project. In 1797, the U.S. government was preparing for a possible war with France, but the government armories had managed to produce only 1,000 muskets in three years. The reason for this slow pace was the conventional method of arms production, in which every part of every musket was handmade by a single gunsmith. Since each weapon was unique, replacement parts had to be specially made—a time-consuming and costly process. To speed up production, the War Department solicited bids from private contractors for the manufacture of 10,000 muskets. Eli Whitney had never built a gun in his life, but he won the government contract by proposing to deliver all 10,000 muskets in just two years. To accomplish this seemingly impossible feat, he proposed inventing new machine tools that would enable unskilled workers to make identical individual parts of each particular musket model. Since any part would fit any musket, repairs could be made quickly in the field. A depiction of the Eli Whitney gun factory in Whitneyville by William Giles Munson. Oil on canvas, 1826-8. Yale University Art Gallery / Public Domain   To build the muskets, Whitney built an entire town called Whitneyville, located in the present-day Hamden, Connecticut. At the center of Whitneyville was the Whitney Armory. Employees lived and worked in Whitneyville; to attract and keep the best workers, Whitney provided free housing and education and vocational training for the workers’ children. By January 1801, Whitney had failed to deliver a single gun. He was summoned to Washington to justify his continued use of government funds. In a storied display, Whitney reportedly amazed outgoing President John Adams and President-elect Thomas Jefferson by assembling several working muskets from a random selection of parts. It was later proven that Whitney had actually marked the correct musket parts beforehand. However, the demonstration won Whitney continued funding and credit for what Jefferson declared â€Å"the dawn of the machine age.† Ultimately, it took Whitney ten years to deliver the 10,000 muskets he had contracted to deliver in two. When the government questioned Whitney’s price per musket compared to the weapons made in the government armories, he provided a complete cost breakdown, including fixed costs such as machinery and insurance, which were not included in the production costs of the government-made guns. He is credited for one of the first demonstrations of total cost accounting and economic efficiency in manufacturing. Today, Whitney’s role as the originator of the idea of interchangeable parts has been largely disproven. As early as 1785, French gunsmith Honorà © Blanc suggested making easily replaceable gun parts from standard templates. In fact, Thomas Jefferson, then serving as American minister to France, visited Blanc’s workshop in 1789 and was reportedly impressed by his methods. However, Blanc’s idea was flatly rejected by the French gun market, as individual competing gunsmiths realized the devastating effect it would have on their business. Even earlier, English naval engineer Samuel Bentham originated the use of standardized parts in wooden pulleys for raising and lowering sails. While the idea was not his own, Whitney’s work nevertheless did much to popularize the concept of interchangeable parts in the United States. Later Life Until middle age, Whitney put much of his personal life, including marriage and family, on hold. His work had been his life.  In a series of letters to his old patron, Catherine Greene, Whitney revealed his feelings of isolation and loneliness. After Greene married Whitney’s former cotton gin business partner Phineas Miller, Whitney began to refer to himself as the â€Å"solitary Old Bachelor.† In 1817, at age 52, Whitney moved to recapture his personal life when he married 31-year-old Henrietta Edwards. Henrietta was a granddaughter of famed evangelist Jonathan Edwards and daughter of Pierpont Edwards, then the head of the Connecticut Democratic Party. The couple had three daughters and one son: Elizabeth Fay, Frances, Susan, and Eli. Known throughout his life as â€Å"Eli Whitney, Jr.,† Whitney’s son took over his father’s arms manufacturing business and taught physics and mechanical arts at the University of Vermont, Cornell University, Columbia College, and Brown University. Death Eli Whitney died of prostate cancer on January 8, 1825, just a month after his 59th birthday. Though plagued by the pain of his illness, Whitney studied human anatomy with his doctors and invented a new type of catheter and other devices to help ease his pain. In his final days, Whitney sketched designs for improved tools for making lock parts. The nation’s high regard for Whitney was expressed in his obituary published in the Niles Weekly Register on January 25, 1825: His [Whitney’s] inventive genius rendered him one of the greatest benefactors of the age, and was the means of changing the whole course of industry in the southern section of the union. Mr. Whitney was a gentleman of extensive literary and scientific attainments, of liberal and expanded views, benevolent in his feelings, and mild and unassuming in his manners.  While his death will be regarded by the nation as a public calamity, it will be felt in the circle of his private friends as a bereavement of its brightest ornament. Whitney was buried in the Grove Street Cemetery in New Haven, Connecticut. The foundation of the building where his first operating cotton gin was erected still stands on the grounds of the old Mulberry Grove plantation in Port Wentworth, Georgia. However, the most visible monument to Whitney’s memory is located in Hamden, Connecticut, where the Eli Whitney Museum and Workshop has preserved the remains of his groundbreaking musket factory village on the Mill River. Legacy Never active or even interested in politics or public affairs, Whitney did not live to see his inventions’ sweeping impact on the development of America. His cotton gin revolutionized agriculture in the South, but made the region even more dependent on slave labor. At the same time, his advances in more efficient manufacturing methods helped the North grow its wealth and status as an industrial power. In 1861, these two divergent economic, political, and social systems collided in what remains the nation’s bloodiest war: the American Civil War. Today, the Eli Whitney Students Program at Yale University, named in Whitney’s honor, offers a preferred admissions program for individuals whose educational careers have been interrupted. Sources Inventing Change: the Whitney Legacy. Eli Whitney Museum and Workshop.Elms and Magnolias: The 18th century. Manuscripts and Archives, Yale University Library, August 16, 1996.Eli Whitney in Georgia. New Georgia Encyclopedia (2018).Cat Gave Him the Idea: Where Eli Whitney Got Principle for Cotton Gin. The Gettysburg Compiler, April 27, 1918.Baida, Peter. Eli Whitneys Other Talent. American Heritage, May–June 1987.The Factory. Eli Whitney Museum and Workshop.Obituary for Eli Whitney. Niles Weekly Register, January 25, 1825.